Mucho Internet Marketing

SEO for Blogging in 7 Simple Steps

SEO for Blogging in 7 Simple Steps

Have you Googled anything lately? SEO or search engine optimization can make blogging easier but it’s hard to get good search engine ranking and, like blogging,

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Could Your Queensland Business Get a Digital Marketing Grant Too?

Could Your Queensland Business Get a Digital Marketing Grant Too?

Congratulations to all those businesses who’ve been awarded a Small Business Digital Grant by the Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) this month. We helped several clients with the application process at the end of 2016 and are thrilled that several of our…

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SEO Copywriting Services Explained

SEO Copywriting Services Explained

New clients frequently contact us for the first time to ask about our SEO copywriting services. In case you’re wondering, SEO stands for search engine optimisation which is an Internet marketing service aimed at improving your search engine ranking for specific keywords and phrases. SEO copywriting services are…

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SEO Copywriting Tips

SEO Copywriting Tips

Tips: I recommend you make sure you repeat the key works “Sunshine Coast weddings” together and separately as often as possible as well as hair and make up. Also to make it easy for people to read the text should be scannable – Headers, sub-headers…

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I, Copywriter

I, Copywriter

What type of copywriting do you do?

As a child I imagined I’d write story books but my writing career has taken another turn. Although I’ve written and self-published a book about blogging and have two other non-fiction books in progress, my true focus today is web copywriting, a form of writing that didn’t exist when I was a child.

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Internet Marketing Case Study: Removalists

Internet Marketing Case Study: Removalists

After over 30 years in business and with a new owner the Noosa Van Lines removalists website was ready for rebranding, updating and optimising.

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5 Twitter Marketing Strategies Every Business Owner Should Use

5 Twitter Marketing Strategies Every Business Owner Should Use

Want to learn how to use Twitter for your business marketing? Facebook drives me nuts, Instagram’s fun but it doesn’t bring me any blog traffic or business

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5 Reasons Web Designers Fail and How to Find a Good One

5 Reasons Web Designers Fail and How to Find a Good One

Web design isn’t rocket science but it’s still hard to find a good web designer. In fact I’m sometimes embarrassed about telling people I’m a web designer

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3 Web Design Tips for Your Online Real Estate

3 Web Design Tips for Your Online Real Estate

The first time the real estate agent took us to visit the house we refused to get out of the car. The dated pink paint, the brown window frames and wildly overgrown

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Blogging Tips A-Z: the Ultimate Guide

Blogging Tips A-Z: the Ultimate Guide

Blogging Tips A-Z is a complimentary guide to my workbook Successful Blogging in 12 Simple Steps. These tips are for new bloggers, stalled bloggers

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Blogging Tips A-Z: X, Y and Z for X-Factor, You and Zestful

Blogging Tips A-Z: X, Y and Z for X-Factor, You and Zestful

This is the final instalment in our Blogging Tips A-Z series. I’m hoping to collate all the posts into an ebook for you but first it’s time to wrap the series

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Blogging Tips A-Z: W for Writing

Blogging Tips A-Z: W for Writing

Here’s a massive blog writing tips round up. It runs over 5,000 words long but it has everything you need to know to make sure your writing works

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Blogging Tips A-Z: V for Value

Blogging Tips A-Z: V for Value

Are there certain blogs that you love? A few select blogs that you subscribe too because you don’t want to miss a single update and that you

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Blogging Tips A-Z: U for User-friendly

Blogging Tips A-Z: U for User-friendly

Do you get fed up visiting blogs where you can’t work out what to click or how to find the information you need? Maybe you even like the blog, have

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Blogging Tips A-Z: T for Themes

Blogging Tips A-Z: T for Themes

Wordpress is the best choice for bloggers because it: can be customised to allow you to do whatever you want with you blog; has the biggest

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Blogging Tips: Search Engine Optimization

Blogging Tips: Search Engine Optimization

Search engine optimization, often refered to as SEO, can help you connect with more blog readers and especially readers who are actively seeking

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Blogging Tips A-Z: R for Readers

Blogging Tips A-Z: R for Readers

To succeed at blogging you need to focus on people. The people who will be reading your blog. When I hold blogging workshops I talk about being

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Blogging Tips A-Z: Q for Quality Control

Blogging Tips A-Z: Q for Quality Control

Too often perfectionism or setting unattainable goals makes us worry that our writing, our blog posts or our work aren’t good enough. Repeatedly

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Blogging Tips A-Z: P for Plug-ins

Blogging Tips A-Z: P for Plug-ins

I recommend Wordpress shamelessly – apart from being easy to use it also has the widest number of plug-ins available. Plug-ins are extras you

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Blogging Tips A-Z: O for Outposts

Blogging Tips A-Z: O for Outposts

Blogging outposts are all those other places bloggers can hang out to meet new people and connect with new readers. There are hundreds of

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Blogging Tips A-Z: N for Networking

Blogging Tips A-Z: N for Networking

It’s not what you know it’s who you know so let’s look at how you can use that to your advantage. Networking is essential to build those blogging

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Blogging Tips A-Z: M for Monetization

Blogging Tips A-Z: M for Monetization

Do you dream of making money from your blog? Would you like to monetize your passion and turn your hobby into a viable business which allows

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Blogging Tips A-Z: L for Learning Curve

Blogging Tips A-Z: L for Learning Curve

“A steep learning curve is when you have tons to learn and you need to get it it figured out soon, and that’s not easy for anyone I’ve ever met. And

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Blogging Tips A-Z: K for Knowledge Building

Blogging Tips A-Z: K for Knowledge Building

Are you a life long learner? Blogging offers a fantastic opportunity to learn about your business, online marketing and so much more. So many

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Blogging Tips A-Z: J for Jargon

Blogging Tips A-Z: J for Jargon

Do you ever feel bamboozled by all the technical jargon involved with blogging? Don’t worry, it’s perfectly normal and nothing to be ashamed of.

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Blogging Tips A-Z: I for Inspiration

Blogging Tips A-Z: I for Inspiration

Looking for inspiration on what to blog about? Ideas are everywhere byt the best starting point is your blog readers. New bloggers and business

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Blogging Tips A-Z: H for Headlines

Blogging Tips A-Z: H for Headlines

Do you want more people to read your blog posts? Focus on your headlines. The blog headline is easily the most important part of your post because

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Blogging Tips A-Z: G for Goals

Blogging Tips A-Z: G for Goals

Like most bloggers I set up my first blog as an experiment. I had a vague idea of what I wanted to write about and a secret goal for my blogging. Well,

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Blogging Tips A-Z: F for Friends

Blogging Tips A-Z: F for Friends

Blogging can be a lonely and frustrating business. That’s probably why most bloggers give up after a few months of blogging. It’s sad and true but

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Blogging Tips A-Z: E for Email Marketing

Blogging Tips A-Z: E for Email Marketing

Email marketing is powerful because it gives you a personal relationship with your readers. If your branding is strong and your content is compelling

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Blogging Tips A-Z: D for Design

Blogging Tips A-Z: D for Design

When it comes to blog marketing one thing can instantly establish your professional expertise. Even if you’re a rank amateur with no experience

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Blogging Tips A-Z: C for Content

Blogging Tips A-Z: C for Content

Blogging Tips A-Z is a new series which will run every Sunday (or Monday if you’re in Australia). It’s a quick start guide for new bloggers and a refresher course for bloggers who want to

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How to be Social Media Smart in 19 Words

How to be Social Media Smart in 19 Words

Are you still nervous about social media? Not sure what to say, where to go or who to talk to? Constantly wondering if you’re doing the right thing and, as a consequence, not doing much

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Blogging Tips A-Z: B for Branding

Blogging Tips A-Z: B for Branding

Consistency is the key to strong branding online. Professional designers create a branded identity for businesses with precise guidelines on fonts, colors and logo use. If you don’t have

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3 Best Business Blogging Tips

3 Best Business Blogging Tips

When the Australia Businesswoman’s Network invited me to share my blogging tips with them I jumped to it. I’m mad keen to help other business owners tap into the power of blogging

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Blogging Tips A to Z: A is for Analytics

Blogging Tips A to Z: A is for Analytics

Blogging Tips A-Z is a quick start guide for new bloggers and a refresher course for

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9 Twitter Tactics: What Works For You?

9 Twitter Tactics: What Works For You?

Twitter is a mysterious beast and much misunderstood, especially by non-Tweeters who roll their eyes and write it off as a waste of time. I don’t fully understand

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Sunshine Coast Tourism Marketing

Sunshine Coast Tourism Marketing

Tourism marketing on the Sunshine Coast, or in any prime travel destination is the perfect meeting point between my passions of travel and online marketing

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How to Win Business Online

How to Win Business Online

The Internet’s a great leveler. What I love about it best is that is allows new and small businesses to compete on a level footing with big, established businesses. Why?

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