Search engine optimisation, or SEO, will help you connect with more customers, in particular those who are actively seeking what you have to offer.
But it’s hard to get a good search engine ranking and you need to rank on the first page of the search engine results if you want to build good traffic. Ideally, your site will rank in the top three for specific keywords or phrases that people are likely to search for.
SEO is a long-term project and you can’t expect to see results immediately, especially if your domain name (eg. www.mucho.com.au) is new or doesn’t have Google page rank yet.
If you’re patient and ready to learn about search engine optimisation, your site traffic will grow over time.
Each month around 80% of traffic to Mucho comes from Google, and we are always working to improve our ranking.
These search engine optimisation tips should make it easier for you to do the same.
Search Engine Optimisation Tips
1. Research your keywords and phrases
Use the Google Adwords keywords tool (it’s free) to learn what people are actually searching for before choosing your blog topics or naming your blog posts.
For example, I wanted to write about blogging tips for search engine optimisation and discovered “search engine optimisation tips” is a reasonably popular topic with around 12,000 people each month searching for it on Google.
2. Be realistic
Many search engine words or phrases are highly competitive so think of ways to qualify your content and focus on a specific area local to you (eg. Wedding photographer Westport) or a specific sub-niche such as (wedding photographer unconventional).
3. Name your blog posts and pages with search engine optimisation in mind
If you use those keywords as page headers it will also help you rank better with the search engines in the long term.
Well, named pages with keyword-rich permalinks will help improve your search engine ranking for those terms, especially if you fill them with related blog posts.
4. Give pages a short permalink
Make sure the website address (permalink) for your blog post contains the key phrase.
Remember to: choose the permalink before the page goes live.
If you change a permalink after a post has been published other blogs may have linked to it and you’ll need to put a redirect on your page so visitors don’t get a “Page not found” message.
5. Link to your own pages
Link to your pages and blog posts from other related blog posts using the exact keywords you want to optimise your post for. Internal links influence search engines.
6. Get incoming links from other blogs or websites
If you are writing blog content that is good hopefully other bloggers will link to your posts from their blogs.
You could also add articles to article marketing directories including the keywords. Include a link from your author biography and from within the article. Try to include one link that is your key phrase and ties in with your permalink.
Guest blogging is another great way to build incoming links to your blogs and help give you an immediate boost to your search engine traffic.
7. Be search engine optimisation smart in your HTML
- Use the meta description as a teaser for readers to make them want to click on your search engine listing and read more.
- Add a maximum of 10 SEO keywords or phrases.
- Name your images to include the keywords (eg blog-writing.jpg) and add ALT text to images with the keywords or phrase.
8. Use WordPress
We use WordPress because it makes search engine optimisation easier including all the points mentioned above.
9. Improve pages and blog posts that already rank well
Google Analytics lists the keywords and phrases people used to find your blog and ranks them in order.
Concentrate on optimising pages that naturally perform well by:
- Making sure the keywords appear near the beginning of your blog post and reusing them as often as you can without being repetitive.
- Work on your blog post layout and include your keywords in the blog post title, headers and sub-headers.
10. Never try to game Google
Focus first on writing useful information on your website that your ideal readers will be able to easily read and understand.
But remember, always write for people first and for SEO second. That way when those people who are actively seeking what you have to offer find your content, they’ll enjoy reading it and want to come back for more.