Tourism Marketing

Looking for a digital tourism marketing specialist that gets results?

We help our clients in the travel industry increase their market share and get more bookings online. We work with most travel industry sectors including tour operators, accommodation providers and destination marketing operators. Our happy clients are based on the Sunshine Coast, throughout Australia and overseas, with many of them in Africa.

Unlike your average Web designers who comes from a technical or graphic design background, we see the big picture and because we really understand all areas of digital marketing we can help you get the most bang for your digital marketing buck.

So what’s the best digital marketing strategy for you? That’s where things get interesting because the right solution is different for every client. To find out how we can help create a sound digital marketing strategy for you contact us now to get the conversation started.

These are some of the digital marketing areas we can advise you on:

  • Website Design – to increase trust and conversion rate.
  • Search Engine Optimisation – to get targeted traffic.
  • Online Reputation – because travel reviews can make or break your business.
  • Email Marketing – your most powerful and cost-effective tool.
  • Content Marketing – creating compelling content for your clients.
  • Social Media – as part of your digital marketing strategy.
  • Google Adwords Management – for immediate, trackable results.

Haven’t got a website yet?

That’s great news because, if you set up your website right from the beginning, you’ll save time, energy and money.

Many of our travel clients contact us because their website was set up by someone else and it hasn’t worked. There can be many reasons for that but most often the site has been badly designed and, even if it looks okay to the untrained eye, it may not be getting any visitors or converting people into clients. There are myriad reasons why a website might fail to perform as expected. Bad branding or design, slow download speeds, cheap hosting and poor copy are a few of the most common problems but whatever the cause is it’s always a frustrating and costly experience.

Did you know that you have five seconds or less to convince a new visitor to your website to stick around? If not then that’s a great starting point for your web design because the first questions your website visitors will want to know are:

  • What’s this site about?
  • Have they got what I’m looking for?
  • Why should I trust and choose them?

Before starting work on your website we’ll spend time learning about your travel business and clients so we can design a site that clearly answers those questions, gets people to stick around and persuades them to get in touch with you.

Have you already got a travel website?

We can assess your existing website, online reputation, search engine optimisation, email marketing, content strategy and online advertising including Google Adwords to create a clear digital marketing strategy for your travel business. Once we’ve got you up to speed with the latest developments in digital tourism marketing you’ll be able to move forward with a bespoke content marketing and social media strategy that gets results instead of trying things at random and hoping for the best.

Are you a travel industry start-up?

We’ll help you get your business off to a flying start and save you time, money and energy by making sure your entire web marketing campaign is done right from the very beginning.

Your digital marketing dream team

Based on the beautiful Sunshine Coast in Queensland with British and New Zealand passports plus strong links with Kenya and Zimbabwe the Mucho team are travel veterans. We love our travel industry clients and probably spend longer than we should poring over photos, creating stories and designing digital marketing campaigns for them.

Over the years we’ve worked with global travel brands like Jetstar, Flight Centre and The Holiday Inn, African safari companies like Wilderness Africa, Charles Babault Safaris and Daigle Tours  and with local Sunshine Coast travel companies such as Prestige Holiday Homes, Noosa Tenpin and Laser Tag and Noosa Dream Boats.

You’ll be working with globally respected digital marketer and travel publisher Annabel Candy. With almost 20 years’ experience in digital marketing Annabel specialises in demystifying digital marketing and works closely with clients in the travel industry to give them a leading edge on their competitors.

Your project will be managed by the “Mucho Man” Rich Candy. Rich has a BSc in Computer Science and over 25 years of application development experience. He’s been developing and marketing websites since 1995 and offers a rare combination of technical prowess along with an excellent understanding of branding, marketing, communications and, most importantly, business development.

Would you like to take your travel business to the next level?

Click here to contact us now and find out how we can create a digital marketing strategy that gets results for you.