6 Ways to Get Noticed and Loved by Social Media Influencers

Are you gagging to get noticed by the big bloggers or other social media influencers?

Whatever niche you’re in there are bound to be some bloggers who stand out from the crowd and some people who are the key influencers.

Here are a few reasons why it would be good if they know who you are and, even better, actually like you.

1. Work opportunities, partnerships and joint ventures.

It’s no secret that it’s not what you know it’s who you know and that holds true in the blogging and social media sphere too.

In many cases you don’t even need to focus on the big players. Lesser known people may be keen to hire you or do business with you because they know you through your blog and other social media outposts. After I moved to Australia I got my first copywriting job from a contact I made on Twitter and I will love that person forever.

2. They might support your projects by sharing them with their followers or recommending them.

Blogging influencers Darren Rowse and Penelope Trunk recommended my blogging book, Darren posted a review of it on Problogger and Penelope read it and wrote a testimonial which I use on the sales page.

When I finish my travel stories and write a book there are several well known authors I’ve “met” on Twitter who I’m sure would be happy to read it and may then write a recommendation for the back cover.

3. They might invite you to speak at their events.

There’s no money in it as far as I can tell but speaking is a great way to establish your expertise, build relationships and get noticed by yet more people.

I was invited to talk at Australia’s biggest media conference, the Walkleys media conference, with some of our biggest media personalities and household names thanks to an unsolicited recommendation from someone I “met” on Twitter.

How to get noticed by social media influencers and bloggers

1. Read what they write.

Popular bloggers and social media figures get hundreds of people clamoring for their attention every day. The can spot genuine fans from desperate attention-grabbing types a mile off.

Pick and choose who you want to engage with then read their stuff. Read their blog and follow them on Twitter so you actually know not just who they are and how many followers they have but where they live, who with and what they eat for tea.

2. Let them know you’re a reader and fan.

It’s important to let them know you’re a genuine fan of their work which you are by now. So leave a comment, share their blog posts on Twitter or Facebook or exchange a few words with them on Google+.

3. Write about them and link to their blog.

My favorite bloggers get mentioned on my blog a lot. Not because it’s a strategic move but because they inspire me and have stories worth sharing.

If you mention someone on your blog or write a whole post about them, send them a little tweet saying you inspired them to write about them and see what happens. Maybe one of your heroes will even leave a comment on your blog. I got quite excited when marketing genius Seth Godin commented on my blog and we had a nice little email exchange too.

A short interview or book review is always a good starting point. If you can’t write a whole post about them a Twitter recommendation is good to:

“LOVE these tips on [niche] by @bigbloggersnamehere” – Don’t forget to link to their blog too.

4. Be personal.

If you contact someone do use their first name so they know you’re not sending the same thing to zillions of people. Even better add some other personal information that let’s them know you’re paying special attention to them such as:

“Hope you’re keeping warm in New York this winter.”

5. Be brief.

When you email social media influencers or anyone whose time you appreciate keep it short. Five lines should do the trick. Anything more will make their eyes glaze over.

Be clear about why you’re emailing them. If you’ve now built a genuine relationship and helped them out whenever you could you might be ready to ask them to do you a favor in return. For examlpe:

“I’ve written a new ebook about kittens (attached) which I think will interest you and your readers. If you like it I’d love if you tweet about it or review it on your site. I really appreciate your support.”

6. Be regular.

Just like blogging you have to be patient. Keep repeating these steps for months or years and you should build up strong network of bloggers, both big and small, who will be willing to help you out.

If you’re a hot blogger, a source of top content and a cool cat they’ll be as happy to hear from you as you would be to hear from them.

The best way to get noticed by social media influencers is to stop gagging for their attention, start paying attention to what they do and give them your full attention.

What are your tips for getting noticed by other bloggers?

 Photo credit: Charles Babault Safaris