Blogging Tips A-Z: H for Headlines

Do you want more people to read your blog posts? Focus on your headlines.

The blog headline is easily the most important part of your post because often the headline is the only part of your post people will read.

It doesn’t matter if people read your headline on Twitter, Facebook or any other social media site. This is your big chance to arouse people’s curiosity and make them want to read the whole post.

If your headline doesn’t make people sit up and take notice then you’ve missed an opportunity to connect with a new reader.

Often a blog post goes viral simply because of the headline, with many people sharing it on social media even if they haven’t actually read the post yet. So one new reader could lead to many if people share your post with their followers too because the headline is great.

Even loyal blog readers who’ve subscribed by RSS feed or email will read the headline first to decide if they want to read the whole post or not.

If your blog headline doesn’t seem to help with their problem or doesn’t arouse their curiosity even your mum will never click on the headline to read the post.

Make sure your blog posts get read by learning how to write hypnotic headlines that people can’t resist clicking on.

You can get a good idea of what headlines work from studying your own blog and other blogs in your niche:

1. Take note of which of your blog posts are the most popular. Most likely it’s because of the headline.

2. Look at popular posts on other blogs in your niche and study their headlines.

3. Email management systems like Aweber and Mailchimp will give you email open rates so you can tell which blog headlines got more people to actually open your emails.

Learn more about writing effective blog headlines or study some blog headline formulas if you need more help getting started.

Writing great headlines every time isn’t something you’ll master overnight. It takes time and experimentation which means the only way you can learn is to accept a few headlines will fail.

So play around and be creative with your headlines.

Have fun with them because it’s a proven fact that more people actually will start reading your blog when you focus on your blog headlines.

What’s the headline for your most popular blog post ever?