If your site isn't getting the results you hope for, we can take a close look at it and analyse the visitor statistics to diagnose the problem. Some sites don't get enough visitors coming through the doors, while others have plenty of visitors but not enough of them make contact with you. Either way, we can help.
The website effectiveness report
A recent BBC Training & Development study found that major businesses are committing elementary errors in their website:
- 50% included one-way hyperlinks taking visitors away from the site
- 30% did not contain a company telephone number
- 18% provided no opportunity for feedback
- 20% contained spelling errors or typos
- 40% had dead links
- 37% took more than 5 seconds to download
How confident are you that your company website is up to scratch in key areas like, navigation, layout, legibility or accessibility? If it's lacking in some or all of these areas then even your carefully targeted visitors will probably end up feeling frustrated and may well prefer to take their business elsewhere.
This report focuses on how your website can be changed to make it fast and easy-to-use with the specific goals of your target audience in mind. If visitors to your website can find the information they want quickly, and your online service is easy to use, they should enjoy using your site. In fact, all our clients say that they receive regular compliments on the websites we've designed for them!
The web effectiveness report can be general or targeted at specific problem areas. It provides solutions to your particular problems and is commonly requested for two main reasons:
- Because site traffic has reached expected levels but contacts have not.
- To maximise the conversion rate.
In other words because a website is getting enough visitors, but it still doesn't generate enough sales or enquiries.
The web effectiveness report covers these key areas:
- Visual design: Legibility, page layout and general appeal.
- Navigation: Especially ease of use and consistency.
- Content: Section names, categorisation of information, relevance to target users, use of language and media.
The website effectiveness report provides a blueprint for making the necessary changes, whether you choose us to implement them or your existing website designers.
Every report is prepared and written by Annabel Candy. Annabel completed her MA in Design for Interactive Multimedia in 1996 and the reports are based on her extensive reading, research and dissertation writing on the subject, coupled with eight years experience designing and building websites for a wide variety companies in New Zealand, Australia, the UK and Africa.
To find out more about any of our web promotion and web marketing services give us a call or use our handy online promotion enquiry form now.