Copywriting Rates

Although I’m highly qualified and experienced web copywriter my rates are reasonable because I work from home with low overheads. Big advertising agencies charge out their copywriters at astronomical rates because they have high overheads and have to pay their staff even when they aren’t working on a client project. As a freelance web copy writer you only pay me when I’m working for you.

In addition I believe that small or medium sized businesses should be able to benefit from top copywriting on their websites and in their emails that fits within their marketing budget.

Web copywriting rates and charges vary hugely from AU$25 to $250 per hour. My copywriting costs can start from as little as $125 per page which represents excellent value for money for my clients. Skilled web copy writers like me who can write copy that sells charge a higher rate because they can write fast and their writing is effective.

In addition to time spent, my copywriting charges are also based on the longterm value I offer clients because of my combined expertise and experience in web writing, marketing, search engine optimisation (SEO) and conversion.

If my charges seem high that’s because the copy I write should give you an excellent return on your investment over the coming years.

No Minimum Charge

I tend to get booked up by regular clients but if I have time there’s no minimum copywriting charge so, if you’d like to test my copywriting skills by getting me to write a sales email, one page of your website or an email newsletter, you can. The investment may be as low as AU$125, although the cost will depend on how much research I need to do. However, if it’s a subject I’m familiar with no research time may be needed.

Get a Free Quote for Web Copywriting

Just send me an email telling me what you want me to write, who will read it and what your aims are and I can give you a fixed costing for the job. I look forward to finding our more about your business and how I can help with your Internet marketing and Web copy writing needs.

I always give a fixed quote before starting work on a project and will stick to your budget.

For on-going jobs such as ghost blogging or writing online articles I will be happy to offer a 10% discount. If you use Mucho for your website design as well as your web copywriting you will also benefit from 10% discount on my usual rate.

If you prefer to use your regular website designers or search engine optimisation experts I’m happy to work with them.

I can charge out per website page, for a whole website, for a sales email or by the number of words written. Most clients prefer a fixed rate for the whole job they are contracting me for.

Typical Cost of Web Copywriting for a New Website

Copywriting rates start from AU$125 for writing 400-700 words of web copy. So a typical website with 8 pages of information may cost from about $1,000. If you’d like me to write an email newsletter the rate starts from $125.

What Does the Cost Include?

My fixed costing will include:

  • Initial briefing by phone, email, Skype or face to face if your’re near Noosa;
  • Additional research if needed;
  • Client discovery if needed;
  • Writing and submission of the first draft;
  • Further discussion;
  • Evaluation and integration of up to two sets of revisions. Usually one is enough;
  • Submission of final draft.

My Web Copywriting Quality Guarantee

I’ll work with you until the copy is to your liking. I suggest starting with one page and working on it until the copy is perfect for you. Then I know the tone and style you’re after and can write the rest of the copy based on that.

I want you to be totally happy with the work I do for you. If you see something you’re not happy with, just mention it to me and I’ll try to alter it to your liking.

Contact Annabel now to get a free quote.

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